Build Self-Belief To Thrive in Business - Ep #45
Do you find yourself second-guessing, overthinking, or doing unnecessary tasks instead of taking action that will move your business forward?
These are signs of a lack of self-belief—whether in yourself, your offer, or the action you're avoiding.
Don't worry, you're not alone.
In today's podcast episode, I talk with self-belief coach Vicky Shilling about how to build self-belief and overcome self-doubt.
We cover:
Why self-belief is key to thriving in business
How to overcome self-doubt and take action
Simple daily practices to strengthen your confidence
Why your website is a great tool to increase clarity and confidence
Vicky Shilling is a Self-Belief Business Coach, helping solopreneurs stuck in procrastination make mindset shifts so their work can have impact. She loves honest chat about self-doubt, the true feelings and emotions of running your business and sharing tips and tools to help solo business owners befriend their inner protector while taking bold steps to do the work they love.
FOLLOW Vicky on Instagram or visit her website
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EPISODE SUMMARY:
Building self-belief is essential for thriving in your business, especially if you're a woman. You can have the best strategies, the perfect website, and a killer offer, but if you don’t believe in yourself, it’s going to be an uphill battle. The truth is, self-belief fuels everything in your business. Without it, even the most foolproof business plans fall short because self-doubt sabotages your efforts.
When you lack self-belief, you may hesitate to put yourself out there, thinking, “No one wants to pay for my services,” or “My idea isn’t good enough.” This can lead to procrastination, doing things just for the sake of it, or simply giving up. But when you believe in yourself, your offer, and the value you bring, you’ll approach everything with confidence and energy.
How Self-Belief Affects Every Part of Your Business
Self-belief goes beyond being confident in your skills. It impacts your entire business, from your offer and its value to your ability to deliver and your clients’ willingness to buy. Without belief in these key areas, even the most beautiful website or a well-crafted offer won’t convert.
How to Build Self-Belief Daily
Here are a few tips Vicki shared that you can start using today:
1. Challenge Negative Thoughts
Whenever you feel like things aren’t working out, stop and ask yourself two things:
“What am I making this situation mean?”
“What else could be true about this situation?”
This helps reframe limiting thoughts and opens you up to more empowering possibilities.
2. Daily Journaling
Writing down even small wins or reflections on how you feel can help you spot patterns and catch negative self-talk.
3. Set Achievable Weekly Goals
Planning out clear, small and achievable goals for the week helps create structure and confidence as you hit each milestone. A 30-day, or even a 90-day plan keeps you focused and give you evidence of your abilities.
4. Focus on Progress, Not Perfection
Keep moving forward with small steps, even if things aren’t perfect. Progress builds confidence, and every small win strengthens your self-belief.
Managing Comparison
Seeing other people's success can sometimes feel like someone shining a spotlight on your own “shortcomings.” Instagram can quickly become a breeding ground for unnecessary comparison. But the truth is, you aren’t seeing the full picture.
Instead of feeling down when you see other people crushing it, Vicki suggests flipping the script by following Lucy Sheridan’s Comparison Cure method, where you remind yourself "Good for you. Same for me." Success isn’t a limited resource. Just because someone else is winning doesn’t mean you can’t too.
Mute, follow, or unfollow accounts if you need to. Protect the space around you. Only follow those who inspire genuine growth.
Setting Healthy Boundaries to Avoid Burnout
When results don't come fast enough, it’s easy to fall into the trap of doing more. This can lead to overworking yourself into burnout. Vicki pointed out that the freeze or overwork reactions are protective responses. When we feel stuck, we either do nothing, or we keep pushing through, hoping extra effort will turn things around.
Instead of running yourself in circles, set boundaries. Learn to set work hours and stick to them. Schedule time for creativity, rest, and letting your brain recharge. You can’t pour from an empty cup, so set healthy boundaries to protect your energy and help you maintain a positive, productive mindset.
Showing Up with Confidence in your Business
Marketing yourself may feel daunting, but it doesn't have to be overwhelming. The key, according to Vicki, is to start small and build evidence. If you've never put yourself out there before, it feels uncomfortable, but doing something small like emailing one person or handing a business card at your local café can boost your confidence.
Belief in your skills is one thing, but showing up consistently and building trust with others is a different challenge. The smaller the step, the more likely you are to succeed—then you can celebrate and build on that energy over time.
The Role of a Website in Boosting Self-Belief
Wondering if having a website can actually boost your self-belief? The short answer: absolutely.
A solid website acts as a home base for your business, a place that clearly communicates what you offer and how people can work with you. It’s more than just a digital storefront—it’s a confidence booster. There’s something about sending someone to a professional, well-made website that solidifies your business, both for you and for them.
With a website, people can easily find you, learn what you're about, and even book with you—without you having to be “on” 24/7. If you want to make your service-oriented business feel more real and gain confidence in that professional identity, a website is a perfect way to do it.
And yes, even if you think you don’t “need” a website because you get most of your clients through referrals, keep this in mind: almost everyone who hears about your services from someone will still check you out online. If they can’t find sufficient information, they might click away. It adds trust, credibility, and serious legitimacy.
Sure, you can start without a website, but for many, having a professional website to send people to helps calm the nerves. It’s a statement that says, “I’m serious about what I do.
Wrapping Up
Self-Doubt is just a protection mechanism. Everyone experiences them, no matter how successful they look on the outside.
Take baby steps. Keep showing up. Reframe your thoughts and build your self-belief, one small action at a time. Whether it's making the right move in your business plan, setting healthy boundaries, or simply investing in a website that speaks to your audience, your next level is only held back by your belief in yourself.
Don't let self-doubt hold you back from thriving. Building self-belief is an ongoing process. Remember, it’s normal to experience self-doubt, but you can learn to manage it and continue moving forward.
When you believe in yourself, your business will thrive!
Do you struggle with these feelings? What strategies are you using to overcome them? Feel free to share your thoughts in the comments below! Let’s keep this discussion going.
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