You paid good money for your beautiful website but you are not getting the results you were hoping for?

Let me help you with this.

One of the reasons you are not getting ROI (return on investment) from your website is that no one knows about your website or people don’t have incentive to check it out.

Start with checking your website traffic in Google Analytics. If you have a Squarespace website, you can access it through your website dashboard under Analytics.

The average conversion rate for a well-designed website is 1-2%. So, for example, if you want to get 10 bookings per month, you should aim for 1000 visitors per month.

Just by increasing traffic to your website, you will book more clients and will make more money.

In order to attract more people to your website you need to give them a good and urgent reason such as, read a blog that will solve your problem, sign up to a lead magnet or an event or limited time special offer.

EPISODE SUMMARY:

Below 20 ideas how to drive more leads to your website in 2023.

1.       BLOG

is the best way of attracting leads to your website by far. Blog will boost your ranking on Google and attract your ideal clients. The best part, you don’t need to promote it. Google will find your blog itself. Of course, to get even better results, you can promote your blog articles on your social media such as Facebook, Instagram, Pinterest, and LinkedIn. Quality over quantity is a key. An interesting blog that answers your target audience questions and solve their problems will attract the right clients to your website and your business.

2.       PODCAST

Not everyone likes reading so big part of your ideal clients will choose audio, that they can listen during the workouts or commuting to work. I create my blog first and then I re-purpose the content for my podcast and video. It saves me a lot of time and spread my message to bigger amount of people. To bring your podcast listeners to your website, leave a link to your website and Lead magnet (freebie) in the show notes under each episode

3.       YOUTUBE VIDEO

Same as podcast. Some people don’t search on Google, they go directly to YouTube and use its search bar to find the content. Make sure to leave a link to your website and freebie in the description under each video.

4.       PINTEREST BIO

Add link to your website and lead magnet in your bio

5.       PINTEREST PINS

Add your website address to every idea pin you publish and make it really visible. Although it’s not clickable, people can still check you out.

6.       LINKEDIN ARTICLES

Articles work as blog posts but on your LinkedIn profile. Always add links to your website, old blogs, sign up forms, etc to your articles

7.       LEAD MAGNET/ FREEBIE

Lead magnet is a free valuable resource that you give away for free in exchange for the email address. Make sure to host all your sign-up forms to your lead magnet on your website, not on your email provider platform. Each time you promote your lead magnet you send people to your website.

8.       FACEBOOK/ INSTAGRAM/ LINKEDIN BIO

Make sure that you have a working link to your website and lead magnet in your bio

9.       GIVEAWAY/ COMPETITION

Organise a competition for your followers and email subscribers, i.e., share my website or lead magnet link with 3 friends and be in a chance to win …

10.  LIVE SWAPS/ FREEBIE SWAPS

Collaborate with other complementary businesses that have the same target audience as you. Go live on Facebook, Instagram, Podcast or Video together and promote your own freebies available from your websites. You can also promotes each other’s lead magnets to your email subscribers.

11.  SUMMITS

A form of a collaboration but on a bigger scale. Organise or take part in a summit, where a few speakers present their opinion on a chosen topic. Bio of speakers including website addresses and freebies is distributed to everyone’s audiences. The more speakers participate in the summit, the bigger is the shared audience.

12.  GUEST BLOG

Write and publish a blog for a complementary business audience. Share link to your website and your freebie (sign up form to your freebie must be on your website)

13.  GUEST PODCAST

As above. Mention your website address during the podcast interview and leave your links in the description of the episode on your host podcast

14.  GUEST VIDEO

As above but in form of the video. Leave a link to your website in video description on your host YouTube channel

15.  AFFILIATES

Collaborate with businesses with similar target audience, who have big email lists or many followers to promote your website or free magnet in exchange for a financial bonus if someone enrol with you.

16.  REFERRALS

Ask you past clients to share a link to your website and to your lead magnet with their friends. You also can offer a financial reward, if any of your client’s friends will enrol with you.

17.  Speaking EVENTS - CHALLENGES, WEBINARS, TRAININGS, MASTERCLASS

Have a sign-up form on your website, NOT on your email provider platform!

18.  EMAIL SIGNATURE

Add your website or/and lead magnet links to your email signature

19.  EMAIL MARKETING

Add a link to your website in every email you send to your mailing list. Inform about new blog posts, special offers and events.

20.  DIRECT MESSAGING - DM’s

Invite your past clients and followers to your new lead magnet, special offer or event by sending them to your website sign up form. Don’t over use this method.

Here you go. 20 different ideas how to bring more leads to your website.

Pick only a few that feels good to you. Some of them can be done once, and they will be working in the background. Others you will need to add to your marketing strategy and repeat continuously to see the results.

Want to increase your website ROI (return on investment)? Click Here to book a call with me and let’s talk about your website strategy for 2023.

 

FREE CHECKLIST

7 Reasons Your Coaching Website Is Not Converting and How to Fix It In One Day

If you have a website but no one is booking or you attract the wrong clients, this checklist is for you.