How to Request Testimonials - Ep #47
If you’re aiming to scale your coaching business to €100k, you already know the value of a strong testimonial. What your clients say about you can do more for your business than any marketing strategy ever could.
Not all testimonials are created equal, though. The ones that truly move the needle for coaches like you? They’re not just kind words—they’re compelling success stories.
Here’s how to get testimonials that resonate with high-quality clients and help you fill your programs.
Read the full blog and learn:
Why most testimonials fall flat
Good vs. great testimonials for coaches
Why high-end clients care about results
How to request powerful testimonials
The before and after framework for testimonials
How to make testimonials work for you
LISTEN TO THE FULL PODCAST EPISODE:
EPISODE SUMMARY:
When you’re scaling your coaching business to €100k, there’s one thing that can make all the difference: testimonials that actually sell.
A strong testimonial can be the tipping point for your next dream client to say, “That’s exactly what I need!” Are you making the most of yours?
Why Most Testimonials Fall Flat?
Let’s be real: not every testimonial makes an impact. A nice testimonial like “She’s amazing to work with!” feels good, but it doesn’t sell your coaching.
What high-end clients need to see is:
The problem you solved: What big, expensive roadblock did you help your client overcome?
The transformation you delivered: Where were they before working with you, and where are they now?
Specific, measurable results: Numbers and milestones build credibility and trust.
Good vs. Great Testimonials
Let’s look at the difference:
Good Testimonial:
"Working with [Coach] was a great experience. She’s so supportive and knowledgeable!”Great Testimonial:
"Before working with [Coach], I struggled to find clients who aligned with my group coaching program. After just six months, I filled my program with 15 dream clients, doubling my income and giving me the confidence to re-launch in 6 months."
See the difference? A great testimonial shows your value and proves your method works.
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Why High-End Clients Care About Results
When someone is investing in your coaching, they’re not just buying your time — they’re buying a solution. Whether it’s scaling their revenue, loosing weight, or landing their dream job, they want to know:
What’s in it for me?
Can you solve the problem I’m facing?
Your testimonials should answer those questions with clarity and authority.
How to Request Powerful Testimonials
Most clients are happy to give feedback but don’t know where to start. That’s why I created a testimonial page on my website with a feedback form that prompts them to share their experience in a way that highlights transformation.
Here are the exact questions I ask:
What was your biggest challenge before working with me?
Example: “I was booking a few clients here and there but couldn’t seem to scale consistently.”Why did you choose me (as your coach)?
How did working with me help you overcome that challenge?
Example: “You helped me clarify my messaging and create a website that aligned with my audience’s needs.”What specific results did you achieve after working with me?
Example: “I booked 270 clients in just seven months since launching my website.”What would you say to someone considering working with me?
Example: “Don’t wait to redesign your website. It’s missed income, missed clients, and the frustration of feeling stuck.”
Including examples like these helps your clients reflect on their success and makes it easier for them to share results that resonate with your future clients.
The Before and After Framework for Testimonials
Here’s a simple framework to guide your clients:
Before: What was life like before working with you?
After: What measurable results or transformation did they achieve?
For example:
"Before working with [Coach], I felt stuck - posting on social media all the time but barely seeing any leads. After working together, I have a clear sales funnel that brought in 12 new clients and helped me hit €50k in revenue within six months."
This paints a vivid picture of what your coaching delivers.
Provide multiple options to make it easy for them.
Give your customers a choice: let them write or film their testimonials or write a testimonial for them and ask to share it as a LinkedIn or Google review.
Give Incentive
When asking for a testimonial, I always mention that I'll provide a backlink to their website that will improve their Google ranking and share it on my website and social media. This kind of publicity often secures a “yes.”
You can also think about some goodie bag or a gift card.
Make Testimonials Work for You
Once you have strong testimonials, don’t just display them on a “Reviews” page. Use them strategically:
Add them to your homepage to build instant trust.
Use them on service pages to show proof of results.
Share them in your emails and social media posts to spark curiosity.
Interview your clients live on social media
Invite and interview your clients on your podcast
Ask your happy with the results clients if they'd be willing to refer someone in their network or if they know anyone else who might benefit from the work you’ve done together.
And remember: It’s not about collecting more testimonials - it’s about collecting better ones that highlight the transformation you create.
Scaling to €100k requires showing your audience that investing in you isn’t a risk — it’s a smart decision with a proven return.
Helen says: “Before working with Ella, my website wasn’t converting. Now, my calendar is full, and I’ve booked 270 appointments in just seven months!”
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