How To Generates Leads On YouTube - Ep #24
Video is getting more and more popular as a marketing strategy. Statistics are showing that video has much higher conversion rate than a text. If you’re looking to start creating videos for your coaching business, but don't know where to start, today’s blog is for you. Learn from the YouTube and video marketing expert - Melissa Mitchell how to use YouTube in your marketing strategy and how to make videos that drive traffic and engagement to your Squarespace website.
According to Melissa, video content, particularly on YouTube, is preferred over blogs for marketing businesses because it allows for multiple forms of content creation (audio, video, and written) from a single recording. With over two billion viewers per year, YouTube's audience is global and diverse, without specific age or gender demographics. To generate leads on YouTube, businesses should think about their ideal client's pain points, create videos based on keyword research, and include a call to action that leads viewers to go to your website to sign up for a freebie or join an email list. This can then be used to nurture leads through email until they will be ready to work with you.
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EPISODE SUMMARY:
YouTube has become a massive platform for content creators and businesses to reach audiences and promote their products and services. However, with so many videos out there, it can be challenging to stand out and generate leads from your video content. To help you create successful YouTube videos, Melissa Mitchell has compiled for us some tips based on her and her clients experience.
Start with keyword research
When creating a YouTube video, it's essential to start with keyword research. This will help you understand what people are searching for and ensure that your video appears in search results so you are not wasting time creating content that doesn’t convert. There are various tools available, such as Vid IQ and Google search bar. Once you've identified your target keywords, you can use them in your video title and description to optimize your content for search engines. According to Melissa, a conservative estimate is that 1% of people who see your video in search results will watch it, and 3% of those will click through to download your freebie. Therefore, the more targeted your keywords, the more leads you're likely to generate.
Create eye-catching thumbnails
Your video thumbnail is the first thing that viewers will see when they're browsing YouTube, so it's essential to make it eye-catching and engaging. According to the experts, your thumbnail is one of the most critical elements of your video, as it's what will make viewers choose your video over others in the search results. It's also essential to keep your thumbnails cohesive with your brand, so viewers can start to recognize your videos over time.
Edit your videos for watch time
Watch time is a critical metric on YouTube, so it's essential to edit your videos to keep viewers engaged and watching for as long as possible. This includes removing any fumbles or mistakes when speaking, keeping your content concise and entertaining, and using attention-grabbing transitions and graphics. However, it's important to note that your video's length should be determined by the topic and how much time is needed to cover it effectively.
Keep your content entertaining and valuable
While editing and optimization are important, your content's quality is ultimately what will keep viewers engaged and coming back for more. According to Melissa, your content should be both entertaining and valuable to your target audience. This means creating content that addresses their pain points, offers solutions to their problems, and is presented in an engaging and entertaining way. Use storytelling. It can make your content more engaging and keep your viewers interested. Plan and script your videos in advance. Don't just sit down and start recording whatever comes to mind. This can help you stay on topic and deliver your message more effectively.
Be consistent
Be consistent with your video content. Decide on a schedule and stick to it. Whether it's once a week or once a month, make sure your viewers know when to expect new content from you.
Use simple editing tools
You don't need fancy equipment or expensive editing software to create successful YouTube videos. You can film and edit great content using just your phone and simple editing tools like InShot. As long as your content is entertaining and valuable, you can use simple transitions and graphics to keep viewers engaged and generate leads for your business.
In conclusion, creating successful YouTube videos requires a combination of keyword research, engaging thumbnails, watch-time optimization, high-quality content, and simple editing tools. By following these tips, you can create videos that stand out, generate leads for your business, and keep viewers coming back for more.
Batch record your videos to save time
Consider batching your video recording sessions. This means recording several videos in one sitting, which can help you stay focused and consistent and save time. Melissa, in her program "Video Lead Machine" method, teaches how to record 12-26 videos in a single session!
Drive leads to your coaching website
The whole purpose of creating videos for your business is to connect with your audience (create know, like and trust factor) and get them interested in your services. Once people got interested, encourage them to check your website and find out more how they can work with you. To do this, make sure to mention your lead magnet in your video and leave the link to the freebie in the video description. Be sure to do so in a way that's organic and fits with the topic you're discussing.
By following these tips, you can create videos that drive traffic and engagement, even if you're just starting out. So grab your phone or camera, and start recording!
About our guest expert Melissa Mitchell. Melissa is the owner of Wandermint Creative, a YouTube video marketing agency & coaching business. She helps entrepreneurs build their social media following on autopilot. She offers a variety of services including helping clients produce 6 months of specifically written, filmed, and targeted videos in only 3 days that will help them create brand recognition and customers for life. Her goal is to help all entrepreneurs create simple, repeatable and sustainable systems that make video content creation and lead generation a breeze. You may follow Melissa on Instagram at https://www.instagram.com/wandermintcreative To watch her free training on how to create your first YouTube video using your phone sign up HERE
If you found this blog helpful, please feel free to share it with others and sign up to my email list HERE, so you’ll never miss any episode. Thank you - Ella
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