How To Increase Sales On Website - Ep #49
Have you ever thought why people are buying from you? It’s not a fancy website, clever tagline or the price - it’s trust. They buy because they trust that you can help them get results.
If your website isn’t converting, chances are it’s missing one thing: trust signals. In this blog post I will cover how to use trust signals on your website to get more clients and increase your sales.
LISTEN TO THE FULL PODCAST EPISODE:
EPISODE SUMMARY:
Here are the key takeaways from the episode:
Why Trust Means Sales
Think about it. Before investing in a coach, your potential client is wondering:
“Will this actually work for me?”
“Is this worth the money?”
“Can I trust this person to help me?”
If they don’t feel confident in the answers, they won’t book. But when they see proof that others have succeeded with you, or you experienced the transformation yourself and you “get them”, their hesitations disappear. Trust removes friction. No trust? No sale.
How to Use Trust Signals on Your Website
1. Show Client Results (Not Just Testimonials)
Most websites have testimonials, but generic “She’s amazing!” quotes don’t cut it. Instead, use specific results:
“I went from 0 to 5 clients in 3 months.”
“I increased my revenue by 54% in a year.”
“I doubled my website inquiries after working with [Coach].”
“I lost 3 kg in 3 months”
”After years of trying , I’m now a happy mama to a baby girl”
The more concrete, the more convincing. If you don’t have numbers, highlight transformations: “Before working with me, Sarah was overwhelmed and undercharging. Now she’s confidently running a premium group program.”
Where to put it?
Right on your homepage (so visitors see it instantly)
On your sales pages (to reinforce your offer)
In a dedicated “Success Stories” section or page
Click HERE to read more about how to request testimonials that sells.
2. Use Photos & Videos for More Credibility
A wall of text isn’t as powerful as a real face. Seeing a real client makes testimonials more believable. Bonus points if you can include video testimonials. They feel more authentic and personal.
Where to put it?
Homepage (in a testimonials section)
About page (to build trust in your story)
Service pages (next to your offer)
3. Use the Voice of Your Ideal Client
To build trust with your potential clients use the exact phrasing used by your ideal clients in your website copy. Listen to your clients or if you’re only starting, do a market research. Reach out to your potential dream clients and ask them about their pain points, challenges, needs and wants. Record their answers so you can capture their exact wording.
4. Feature Recognizable Logos & Media Mentions
Have you been featured in a podcast, written for an industry site, or worked with well-known brands? Use “as seen in” logos to instantly boost credibility. Even guest blog posts or collaborations count!
Where to put it?
Below the hero section on your homepage
On your “About” page
Near your CTA (Call to Action) buttons to reinforce trust before they book
5. Show the Process (So It Feels Less Risky)
Uncertainty kills sales. If someone isn’t sure how your coaching works, they won’t move forward. Lay out a simple, clear process:
Book a free call
Get a custom coaching plan
See real progress in 90 days
A clear roadmap reduces fear and makes it easier to say yes.
Where to put it?
On your homepage (right before your CTA)
On your services page (to explain what happens next)
6. Add a Guarantee or Low-Risk Offer
If possible, offer a money-back guarantee or a low commitment entry point (like a free call or low ticket offer). This lowers the risk and builds confidence.
Where to put it?
On your sales page (to remove objections)
In your FAQs (to reassure hesitant buyers)
7. Answer people questions and address their objections
We all know that great, open communication, listening, teaching and transparency all lead to trust. Help your potential clients decide whether they should buy from you - provide honest answers to their quesions.
Start with the big 5* questions about cost, potential problems and solutions, comparisons (compare two or more things. This could include methods, processes, different services, companies), reviews and best in class.
*Ref. “They Ask, You Answer” by Marcus Sheridan
Where to put it?
On your services page as FAQs
On your blog or podcast page
Other elements that can increase sales on a website
Offer fewer choices (too many offers can lead to client indecision, which in turn results in lost sales)
Invest in quality service/ product Images
Create a sense of urgency (like a limited number of client spots)
Simplify the checkout process (offer to buy with 1-click if possible)
Provide a few payments options like Stripe, Apple Pay, PayPal
Make sure your website is optimized for mobile as more people search on mobile then on desktop
Use Pop-ups and Announcement Bar to communicate special offers and urgency.
Final Thought: Trust First, Sales Follow
If you want a profitable website that sells for you, having a pretty website is not enough.
It’s about creating a website that builds connection and trust and makes the right people to say YES to your offer without hesitation or questioning your price.
When they don’t trust, they click away, even if you have the most stunning website that stand out.
Take a look at your website today. Is it packed with trust signals?
If not, it’s time for a change. Because the more trust you build, the more sales you make.
If you’re ready for a website that builds trust and connection with your dream clients and sells for you, let’s make it happen.
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