Marketing Strategies for Small Business. Which One to Choose? - Ep #32
Marketing plays a crucial role in the success of any business, especially for female entrepreneurs looking to grow and scale their businesses. With so many marketing platforms and tools out there, it can be overwhelming to figure out the best approach. You can’t do it all right? so which one to choose? I had this problem myself so I started to look for the answer. If you're spinning your wheels and can't decide on what you should focus on, please read further.
In this blog post, I will explore two primary marketing strategies for small business: relationship marketing strategy and mass marketing. By understanding these approaches and aligning them with your business goals, you will get the answer what you should do to drive the results you want.
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EPISODE SUMMARY:
In this blog post, I explore two primary marketing strategies for small business: relationship marketing strategy and mass marketing to help you choose the best marketing strategy for your business once and for all.
Relationship Marketing Strategy
Relationship marketing strategy is all about building real connections and nurturing meaningful relationships.
This strategy works like magic for service-based businesses, allowing you to establish trust, likability and familiarity with potential clients. Because let’s be honest, people buy from people they know, like and trust.
It’s all about networking, pitching yourself, collaborating with other amazing businesses and banking on referrals. Check them out below:
#1
Networking and Partnerships
Get out of your comfort zone and start meeting people! Attend networking events, industry conferences, and hop onto online communities, Facebook and LinkedIn groups related to your field. These places offer golden opportunities to meet potential clients and establish partnerships with complementary businesses. This expands your reach and provides opportunities for referrals and collaborations.
#2
Sales Pitch
A sales pitch is a short but effective presentation where you explain the benefits and value of your service in under two minutes.
When you approach potential clients in person or via email or direct message DM, ditch the cookie-cutter sales pitch. Focus on making genuine connections by finding common interests and addressing their specific needs. Show them how your services can solve their problems.
It's not just about saying, "Work with me," but rather, "I can help you achieve X and solve your Y problem."
Focus on the results and solutions you can offer, and watch those clients come flocking. Finish your sales pitch with making the offer. The client should always know what to do next.
#3
Referral Marketing
Referral marketing is a marketing tactic that makes use of recommendations and word of mouth to grow a business's customer base through the networks of its existing customers.
Referral marketing encourages customers but also affiliates to promote a company's services in exchange for some type of reward. This could be discounts, free items or other perks that make it worth their while to do so.
#4
Email Marketing Strategy
Email marketing strategy uses emails to engage, connect and nurture your potential clients. It involves sending educational and promotional content. To build an email list you need to have a lead magnet (also called freebie) that is a free resource that you give away in exchange for someone’s email address. It’s important to stay consistent with sending the emails and provide massive value.
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Mass Marketing
Mass marketing is all about reaching a wide audience and building brand awareness. I’m talking here about using social media, creating killer content (blogs, podcasts, videos), speaking on stages, hosting webinars and paid advertising.
This strategy is perfect if you’re looking to sell digital products, courses, programs, or anything that brings in that sweet passive income.
But first you need to build a substantial audience to make it work. Find out how below.
#1
Blogging
Blogging refers to writing long form articles on a specific subject and sharing on your or other people websites.
Creating valuable and engaging content in form of blog posts, podcasts and videos, that tackle their pain points and offer practical solutions will establish you as a trusted authority, build your credibility and attract potential clients who value your expertise. Consistency is key because regular content publication builds credibility and your website SEO.
#2
Social Media Marketing
Harness the power of social media platforms to connect with your audience, share your expertise, and promote your offerings. Pick platforms that you like and where your clients are and invest time in building an engaged community. Share valuable content, join industry conversations, and interact with your followers to build trust and connection.
#3
Speaking Events
Seek opportunities to participate in webinars, conferences, or industry events as a speaker or you can host your own webinars and summits. This platform allows you to showcase your expertise, share valuable insights, and reach a wider audience curated by other people. By positioning yourself as a knowledgeable and trusted professional, you'll attract potential clients and expand your network.
#4
Paid Advertising
Once you have a well-established brand and big marketing budget, consider adding paid advertising to your strategy. Platforms like social media advertising, Google Ads, or sponsored content can help you reach a broader audience and generate leads. Set clear objectives, target your audience carefully, and keep analysing and optimizing your campaigns for maximum effectiveness. But be careful, paid advertising is not for beginners. You need to know what you’re doing.
Choosing the right marketing strategy causes a lot of drama but in fact is simple. You just need to get clear on your goals.
Before you go full steam ahead with your marketing strategy, take a moment to get crystal clear on your goals. Do you want to be fully booked with one-to-one clients, or are you itching to sell some passive income products? Your goals will determine the approach you need to take.
Relationship Marketing Strategy for One-to-One Clients:
If you're all about being fully booked with one-to-one clients, relationship marketing should be your first choice. Focus on building those connections, networking like a boss, and offering personalized services. It's all about nurturing that trust and securing clients without needing a ginormous audience. Once you line up some clients and you secure your income for coming months, you may introduce one of mass marketing strategies.
Mass Marketing for Passive Income Products:
Now, if you're already rocking the one-to-one client game and you're ready to dive into the world of passive income products, mass marketing is your secret weapon. Create killer content, leverage social media like a pro, and embrace speaking opportunities to grow that audience and sell your digital goodies like hotcakes.
But what if I’m an introvert and I work with one-to-one clients?
Okay, so if you're an introvert like me and you want to focus on getting fully booked with one-to-one clients at the moment, the idea of relationship marketing might make you want to crawl under a rock. But fear not, my introverted friend, there's a way. Instead of pitching yourself directly, try alternative approaches like commenting on other people posts, building partnerships, or seeking referrals or affiliates and build your email list through a lead magnet. These indirect methods allow you to make meaningful connections at your own pace and can lead to potential clients down the road.
In Conclusion:
Well, there you have it, my friends. No matter which one from all the marketing strategies for small business you choose, consistency is key. Be it relationship marketing strategy or mass marketing, stay true to your brand, your values, and your unique voice.
Remember, it's not just about making a quick money, but about building a sustainable business that aligns with who you are and what you stand for. So, show up, meet people, provide value, and make the offers!
Need some help with content ideas? Well, guess what? I've got your back! Check out my new service, SEO Keyword Research, where I'll help you discover those magical keywords and powerful marketing words to boost your website's organic traffic and catch attention of your social media followers. Let's do it together!
If you found this blog helpful, please feel free to share it with others and sign up to our email list HERE, so you’ll never miss any episode. Thank you - Ella
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