CASE STUDY
HELEN KEEBLE PHYSIOTHERAPY
Helen went from 0 to 270 clicks on her “Book Appointment” button in just seven months after launching her website.
About Helen
Helen Keeble is a chartered pelvic health physiotherapist and educator, helping women with pelvic health problems to get back moving freely and confidently again.
She is also collaborating with and teaching healthcare and fitness professionals how to better support their female clients and patients.
Helen reached out to me to help her create a brand-new website that will sell her services and on-demand webinars. She also wanted to be able to update and manage the website herself.
She already had a website built on WordPress but she wasn’t happy with the design, and she needed to pay for all the updates, which were very costly.
Despite having a lot of website visitors, they weren’t converting into clients and she couldn’t sell her on-demand training through her website.
Together, in just a few days we have created a professional and functional website that reflects Helen's personality and makes it easy for her clients to book and buy from her as well it gives Helen full control over her website.
Our website strategy included…
Building a brand-new website from scratch on Squarespace platform so Helen could easily update website herself.
Creating design that reflects Helen’s personality and attract her ideal clients.
Creating clear website structure and navigation to improve user experience and make the appointments booking process intuitive and easy.
Including online store functionality to be able to sell on-demand webinars and gift vouchers 24/7.
Adding two different lead magnets to attract and segment website visitors into two target groups: individuals and professionals and to collect their email addresses.
Optimizing for SEO to be easily found online.
Integrate Instagram feed to make the website more engaging, build trust and connection.
Results
We’ve done a great job with the website, because Helen sold her first on-demand webinar in her online store just 2 days after launching her website.
We revisited the website after 8 months to check how it performs. See the results.
You may check Helen’s website at www.helenkeeble.com
Helen’s website had 1,800 visitors (40% from Google search).
270 people clicked “book appointment” button.
90 people clicked the sign-up button to her lead magnet.
She sold over 20 on-demand webinars which alone made her website investment back.
Ready to work with me on your website?
I love collaborating with growth-minded and ambitious coaches and female service providers on building high-converting Squarespace websites that take your business to the next level and make your life easier. I can’t wait to hear from you!