CASE STUDY
ALISON COPYWRITING
Alison doubled her website inquiries by redesigning her website on Squarespace.
About Alison
Alison is a very talented copywriter for coaches and online service providers. As her business is rapidly growing, her brand has evolved and her DIY website badly needed an update but she had no time to do it herself.
Alison says:
“It was a pleasure to work with Ella. She carried out a thorough audit of my site and made practical recommendations which we implemented in the design day. Her expertise in marketing plus being a web designer immediately stood out to me and she puts a lot of effort into understanding your needs as a business owner. The Design Day was smooth and efficient. I love my new website so much that I've been sharing it everywhere. I highly recommend Ella and her services.”
Our website strategy included…
Update site colours and fonts to match Alison’s personality and her new brand vibe
Redesign all website’s pages that were very text heavy and difficult to skim for website visitors
Update the opt-in lead magnet to capture website visitors email addresses
Integrate Instagram feed to make the website more engaging, build trust and connection.
Results
The project took one week to complete from start to finish including strategy, design and testing on Squarespace.
After website redesign, just 14 months after launching, Alison
Doubled website inquiries
Increased website traffic by 20%
You may check Alison website at www.alisoncopywriting.com
Ready to work with me on your website?
I love collaborating with growth-minded and ambitious coaches and female service providers on building high-converting Squarespace websites that take your business to the next level and make your life easier.
Book a Call I can’t wait to hear from you!
