CASE STUDY
JOANNE LEE COACHING
Joanne Lee Coaching doubled her website traffic, the “book a call” button had 99 clicks and increased her revenue by 54% in just twelve months after launching her redesigned website.
About Joanne
Joanne Lee is a qualified Career Coach and Communications Specialist, based in Dublin, Ireland. She works with people at any stage in their career to identify what they’re good at, what lights them up and gives them confidence so that they can find their dream jobs and feel happier at work.
Joanne reached out to me to help her upgrade her existing website, which wasn’t working for her. She wanted a more engaging website with blog functionality, along with a goal to increase conversions and sales in her online store.
Joanne says:
“I wanted my website to be more engaging and work harder for me but I hesitated to move ahead as I had a previous bad experience. However, Ella's knowledge and experience of using Squarespace are what swung it for me. Everything we did was agreed together and upfront. Ella had lots of ideas for how I could improve the engagement on my site and fitted in naturally with my existing brand identity. It was amazing how quickly my website was improved and updated. I couldn't be happier.”
Our website strategy included…
Build a new online store to improve user experience, make the buying process intuitive and easy
Redesign “Home” and “Work with me page” to increase the clarity and engagement
Add the FAQ section on “Work with me” page to improve SEO and build trust and credibility.
Add blog functionality to enhance organic search and improve visibility online.
Integrate Instagram feed to make the website more engaging, build trust and connection.
Results
The project took one week to complete from start to finish including strategy, design and testing on Squarespace.
When we visited the website after twelve months, we saw that
Site traffic had doubled,
99 clicks on “book a call” button
Revenue had increased by an incredible 54%
My client and myself are very happy with these results.
You may check Joanne’s website at www.joanneleecoaching.com
Ready to work with me on your website?
I love collaborating with growth-minded and ambitious coaches and female service providers on building high-converting Squarespace websites that take your business to the next level and make your life easier. I can’t wait to hear from you!
