Websites for Farmers: Squarespace website redesign for a flower farmer in Michigan, US - Abundant Blooms Flower Farm
My client had “really outgrown” her website.
Her flower farm had grown, she started selling not only flowers but also DIY buscketsmore offers what makes her website difficult to navigate, unclear and not SEO-friendly. She knew she needed to make it more searchable, get more people clicking through to her website if she want to sell more courses and products but she had no idea who she would hire or how to start the process.
She didn’t need to abandon Squarespace or create a new website. She needed a Squarespace web designer who could combine marketing strategy, SEO and user-friendly design to make her existing website work harder.
Turning an outdated farm website into a well-organized online shop
With 15 years of marketing experience, I started with a strategic assessment of her website and competitors, followed by keyword research to understand what her customers were searching for.
We clarified her offers, reworked the messaging and simplified the navigation so visitors could quickly understand what she offered and where to go next.
The Squarespace website redesign included:
Simplified navigation and a clearer user journey
Stronger calls to action leading visitors towards purchase
A rewritten and redesigned course sales page
A cleaner layout designed to build trust and connection
SEO setup and keyword-focused copy
Testing, launch, free website training and 14 days of post-project support
The goal wasn't simply to give her a nicer-looking website. It was to create a searchable farm website that could attract the right people and increase her sales.
Over 200% increase in sales
The results were significant. Website traffic increased by over 400%, Google search traffic grew by more than 10%, DIY bucket orders increased by over 200%, and clicks to her online course increased by 225%.
Now, customers find products through Google without advertising
Last year she had listed flower bulk buckets on her website and she never sold any of them. This year, 2 months after website redesign she has sold several worth over $1,200 without literally zero advertising. All the clients said they found her through Google.
Ella took such a huge weight off my chest …
Here’s what my client said: “Ella not only redesigned my website to make it more searchable and able to navigate, but it took such a huge weight off my chest knowing it was done and done correctly. What she created is far beyond what I could have done on my own. Since working with Ella the traffic and sales from my website has increased and I could not be more delighted.”
And that is exactly what a good website for farmers should do: beautifully show your work and products, help the right customers find you online and make it easier for them to buy and come back over and over again.
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