Squarespace Website Design For Physiotherapist in Dublin - Helen Keeble Pelvic Health Physiotherapist
A clean, personal Squarespace website bringing my client’s services, bookings, online training and free resources together in one place.
I want a brand new website that I can update, change, and manage myself
My client’s old WordPress website was becoming a problem rather than a helpful business tool. The design no longer felt right, updates were costly, and despite having plenty of website visitors, they weren’t turning into clients. She also couldn’t sell her on-demand training through the website.
She wanted a website that felt more personal and clearer, was easier to manage herself and brought everything her clients needed together in one place.
We created a clean and personal Squarespace website built around client needs
As a Squarespace web designer with 15 years of marketing experience, I started the web design process with an analysis of my client’s target audience and competitors, followed by keyword research to understand the problems potential clients were looking for help with and what they were actually searching for.
We then reworked the messaging and created a clear user journey for active women looking for help with their pelvic health.
The result was a custom Squarespace website designed around her audience, with SEO built into the structure from the start. I also integrated the clinic’s online booking system into the website, created an online store for pre-recorded webinars, and added upcoming events, a blog and a lead magnet to help grow her email list.
A Squarespace website that works hard for my client’s physiotherapy business
The new Squarespace website made it possible for visitors to learn all about what Helen does, book an appointment to see her in clinic, buy an on-demand webinar, register for upcoming live events and contact her all from the one place.
The website was also mobile-optimised and SEO-optimised, making it easier for potential clients to find and use it on the go.
The new website generated 270 clicks on “Book Appointment” button in just 8 months
When we revisited the website eight months later, it had generated:
1,800 visitors, with 40% coming from Google
270 clicks on the “Book Appointment” button
90 clicks on her lead magnet sign-up buildinf her email list
22 on-demand webinars sold, which alone paid back her website investment
Helen said: “I am so proud to share my new website!” She also loved that clients could now find everything they needed “all from the one place”