Squarespace website design for life coach in Navan, County Meath - Inspire Within Academy
From big dream to clear online experience
Launching a new business is exciting — but it can also leave you wondering how to turn all your ideas into something clear, professional and easy for people to buy from.
That was the challenge here. The client wanted her website to become “a tool to sell my services and products”, not simply a place to list them. She had a specific dream: to build an Academy that could inspire people interested in self-growth, healing, energy work and finding their purpose.
She also wanted more than basic website design. As she put it: “Many web designers offer a very limited service.” She wanted branding, strategy, copy guidance, beautiful design with membership area, and SEO optimization - all brought together.
The Squarespace membership website build took 4 weeks
The Squarespace membership website design started with a strategic assessment of the industry, competitors and audience, followed by keyword research to understand what potential customers were searching for.
With my 15 years of marketing experience, I used that insight to shape the branding, messaging, customer journey and website structure before moving into design.
Once assessment was done, we created dreamy, healing and transformative branding that reflect my client business, combined with a clean, airy and professional website design. The new custom website design process included:
A membership area
An online shop for digital products
Blog functionality
SEO setup
User-focused design to maximize conversions
The aim was simple: make the website feel inspiring while also making it easy for visitors to understand the offers and take the next step.
New website generated 100 academy sign-ups in just 6 months
The Squarespace website design was completed in just 4 weeks, including strategy, branding, website and membership area, testing and launch.
In the first 6 months, the website
attracted 742 unique visitors,
generated 58 clicks on the Book a Discovery Call button
got 100 form submissions to join the Academy (membership)
And the first journal bundle sale came just2 weeks after launch.
Ella is such an expert in this field…
Here’s what my client said: “Ella is such an expert in this field. I was looking for someone to do a website for me for months. She helped me with branding, message, strategy, automations that help my clients and save my time. The whole experience was amazing. Now I have not only a beautifull website but a profitable one.”